Branding FAQ: Part 1

How branding can help a business?

There are endless benefits to a strong brand name. Aside from even a cool logo that connects you to your consumer through brand recognition, the identity of your brand goes a long way. Branding can help a business simply just by building a strong connection to your consumers or customers. This can be done by playing on the psychological effect of branding. Using trigger words that connect your logo or slogan to the five senses. One of our most successful branding campaigns that we have had for one of our clients was a simply catchphrase: “always tasty.” Now, they were a restaurant so “taste” was a logical sensory word. It was synonymous: hand in hand. You thought of the restaurant, it was always tasty: you thought about something that was always tasty and you instinctually thought of the restaurant. That is one powerful way that branding can help business! Stay tuned for more quick tips!

How branding affects human psychology:

Branding affects human psychology by playing on the five senses as mentioned above. Smell, being one of the strongest senses, is responsible for trying strong feelings of nostalgia. A familiar smell can send a person back 15 years to a very specific moment in history and they can remember every waking detail of the memory in question instantly. That is how branding affects human psychology. It triggers sensory organs to produce feelings of euphoria which create that strong rush of feelings. This can be used in both a positive and negative affect. If you are using it to connect your clients to your product, be sure that you are triggering happy emotions. Stayed tuned for more tips in the future!



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